Vampituity was founded in 2001 with the vision that the realms of art and commerce have tremendous unexplored potential for mutual opportunity. Vampituity provides marketing services to for-profit and not-for-profit organizations, but the longer-term goal is to use marketing as a way to foster a more interdependent relationship between the two.

Ultimately, both for-profit businesses and arts organizations face fiscal challenges because they operate within a capitalistic paradigm. Money is the means upon which our culture exists. In a for-profit model, financial concerns are a directive. In an arts model, the organizational mission may not be tangible or measurable, however money is often the means needed to meet organizational goals.

For-profit businesses and arts organizations also share the need for audience (a means through which both earn money). Any product or service, be it commercial or artistic, needs to be received by a particular market. These are the elemental pretenses on which partnerships can be built. The tricky part is identifying the right kinds partnerships, the best ways for executing them, and at the right times for the organizations involved. Through it’s marketing services, Vampituity seeks to provide common ground upon which these two realms can exist more symbiotically.

As part of this mission, Vampituity is an active practitioner of philanthropy for the arts. We advocate giving back in a way that empowers and educates, rather than enables by fostering dependency where self-sufficiency could instead be created.

What is “Vampituity” Anyway?

The word “Vampituity,” is a created word that fuses the prefix and suffix of the words “vamp,” and “perpetuity.” The intended definition is “to improvise in perpetuity.” However, the word’s form of speech continually evolves. The spelling “vampituity,” currently embodies its use as a noun, adjective, and gerund verb form.